The National Association of Senior Advocates is a non-profit who is dedicated to providing a nationwide group of professionals who bring both expertise and a deep commitment to ethical practices. www.naosa.org

Membership requires:

  • An FBI background check

  • They dive into social media history of you and your business

  • Assessment of your business' expertise

  • You have to agree to ethical standards

They provide consumer guides for seniors, and you can see which points are required for NAOSA members - you can see the standards at www.naosa.org - click on the "consumer guides" tab at the top

Anthony Cinotti is the executive director

I joined last year, while I think it's worth it to be a member on my own, I am currently trying to establish a local chapter here.

The advantages of joining are 1) credibility for seniors and their families looking for trusted professionals and 2) if you have a local chapter, you can join together to advertise, offer events, etc. to leverage the membership as setting you apart.

I'm making this effort because I believe it will seriously raise my visibility and "cred" in my local area.

  • I don't think it's a direct ROI thing, it's a foundation/pillar thing (if that makes sense)

naosa.org - check it out, look at the standards for various industries under the tab “consumer guides”

When you’re a member, they provide brochures and other materials as well as digital assets (you can see the digital logo on the "about" page on my website : https://www.ravallimobilenotary.com/about

If you decide to join, let them know I sent you. I’m not receiving any $, but it’s good if he knows you are one of the high-performance notaries who are movers and shakers with their business that I told him about :-)

When I joined, they made a category called “Notary”, so it’s all ready to receive more notaries across the US.

What's the difference between NAOSA and a local Senior Care Network group?

  • SCN (and equivalents) are about caregivers and those who specialize *mostly* in seniors (my Senior network requires  a minimum of 65% of products/services/client base being seniors. 

  •  NAOSA requires just one product/service line focusing on seniors, or even just including seniors and wanting to market to them

  • SCN (and equivalents) do not require rigorous vetting or an FBI background check to join. 

  • NAOSA requires an FBI background check, vetting of social media & expertise of the business, and an ethical agreement that you have to sign.

  • SCN  groups are often about coming together to make a positive impact for seniors in your local area. Empowering each other and supporting each other’s businesses, yes, but not specifically marketing together. 

  • NAOSA. is about supporting each other's visibility and trustworthiness for local seniors

Cost: They have tiered pricing, and organizers for the Chapters can either get a percentage of membership fees when people join or offer a discount. I've chosen to offer a discount for my area. I don't want to quote prices, go to their website and contact them if you're interested.